Solo Hours

There’s something distressing about the Vision Pro advertisement just released to accompany its formal “release date.”

Like many other ads, in “First Timer” we see a 25-35 year old person picking up the AVP (ever so carefully, so as not to smudge the glass!) and watching an Apple TV+ product.

In the background, a woman (girlfriend?) leans over a kitchen counter with a 1000-piece puzzle.

This doesn’t strike me as a happy day in their relationship. She’s frowning and half-heartedly scrutinizing the pieces on the table. Our hero isn’t going to help. He isn’t even going to interact with her. He’s going to watch Masters of the Air on the ceiling! But rather than feel guilt or loneliness, he is overcome with contentment in the isolation of the Vision Pro.

I can only see that use case building resentment among couples.

I’d love to give one a try but the available “guilt-free” use case is so narrow: alone. Unbothered. Isolated.

Yuck. Still a very cool product, but Yuck.